Contact Information:

Renata Limited

Plot - 1, Milk Vita Road,

Section - 7, Mirpur,

Dhaka-1216, Bangladesh

Telephone: +(880-2) 8001450-237

Hidden Hunger

What is Malnutrition?

Micronutrients: Vitamins & Minerals


-Fat-soluble vitamins A, D, E, and K dissolve in fat and can be stored in our body

-Water-soluble vitamins C and B-complex vitamins (i.e. B1, B2, B3, B6, B9, B12) dissolve in water, are not stored in the body, and must be replenished on a daily basis


Micronutrient Malnutrition

Iron Deficiency Anaemia (IDA)

Ref: (1) Nutritional Surveillance Project of Helen Keller International in collaboration with Institute of Public Health Nutrition, 2004 (2) Nutritional Surveillance Project of Helen Keller International, Bulletin No. 17, May 2006

Hidden  Hunger  Statistics


Ref:(3) Micronutrient Initiative, Global Report 2009 (4) WHO Global Burden on Disease 2004 Update (5) UNICEF State of the World’s Children 2009

Functions of Vitamins & Minerals

Vitamin A

  • For new cell growth, healthy skin, hair, and tissues
  • Prevents eye problems and improves vision in dim light

Vitamin C

  • For healthy bones, teeth, gums, blood vessels
  • Improves iron and calcium absorption
  • Aids in wound healing and brain function

Vitamin D

  • Promotes absorption and use of calcium and phosphate for healthy bones and teeth

Vitamin E

  • Protects red blood cells and helps prevent destruction of vitamin A and C

Vitamin B1

  • For energy metabolism and proper functioning of nervous system

Vitamin B2

  • For energy metabolism and building tissue
  • Helps maintain good vision

Vitamin B3

  • For energy metabolism, proper digestion and healthy nervous system

Go to: Next Page

Go to:Previous Page

Functions of Vitamins & Minerals

Vitamin B6

  • For normal brain and nerve function
  • Helps break down proteins and make red blood cells

Vitamin B12

  • For building proteins and red blood cells
  • Important for nerve cell function


  • Needed for the formation of hemoglobin, which carries oxygen from the lungs to throughout the body cells.


  • For cell reproduction, tissue growth & repair

Folic Acid

  • Promotes normal digestion
  • Essential for development of red blood cells


  • For synthesis of hemoglobin, proper iron metabolism and maintenance of blood vessels


  • Strengthens the immune system by aiding in the production of antibodies


  • Regulates the rate of energy production and body weight and promotes proper growth
  • Improves mental functioning
  • Promotes healthy hair, nails, skin, and teeth

Go to:Previous Page

The Importance of Breastfeeding and Appropriate Complementary Feeding Practices

Exclusive breastfeeding until the completion of the first six months and continued breastfeeding for two years or beyond is essential for optimal child health.

After the completion of six months, along with continued, frequent, on-demand breastfeeding until 2 years of age or beyond, appropriate complementary foods should be introduced.

Infants are particularly vulnerable during the transition period when complementary feeding begins. Ensuring that their nutritional needs are met thus requires that complementary foods be:

  • timely – meaning that they are introduced when the need for energy and nutrients exceeds what can be provided through exclusive and frequent breastfeeding;
  • adequate – meaning that they provide sufficient energy, protein, fat and micronutrients to meet a growing child’s nutritional needs;
  • safe – meaning that they are hygienically stored and prepared, and fed with clean hands using clean utensils and not bottles and teats;
  • properly fed – meaning that they are given consistent with a child’s signals of appetite and satiety, and that meal frequency and feeding method – Actively encourage the child, even during illness, to consume sufficient food using fingers, spoon or self-feeding.Feed infants directly and assist older children when they feed themselves.

Watch: The Importance of Breastfeeding – Public Service Announcement

Watch: The Importance of Breastfeeding – Public Service Announcement